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Socially Engaged

We post about the latest in Social Media as well as other things that catch our interest.

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Live Chat: 4 Reasons Why Your Business Needs This Chatty, Friendly Device To Help Customers And Boost Sales

The live chat box function is by no means a new feature but over the last year or so, they have become an indispensible part of the whole customer service ecosystem. And with good reason too. 90% of customers are expecting to be able to talk to a live support person while they are shopping online or interacting with a business, says an ATG Global Consumer Trend study.

44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer. 63% are more likely to return to a website that offers live chat. 38% admit they went ahead with a purchase due to the chat session itself.

Calling a 1-800 number and spending 20 minutes navigating through numeric options and waiting for a customer service agent to free up and take your call is not a happy solution. It’s a last-ditch solution, and people tend to do it only if the matter at hand is an issue with billing, displeasure with a service, etc. Read more

3 Hypnotic Words That Will Make Your Marketing Content Seem 3 Times More Compelling

If customers went and purchased whatever they were asked to, the world would not need professional marketers. Persuading a perfect stranger to buy something is a complex task because as human beings, we are conditioned to be on guard when asked to do something we haven’t chosen to do on our own. The critical component of the brain immediately comes to the fore, acting to protect us from this foreign stimulus. And once that wall of protection is in place, it is incredibly hard to persuade a prospective buyer into enter the sales funnel and interact in any meaningful way with a business. Read more

7 Things About `As Seen On TV’ Marketing That You Probably Don’t Know

It seems incredible that As Seen On TV is still believable, buyable and profitable in today’s market. When you think of informercials, you invariably imagine a household from half-a-century ago, when women would watch an Electric Egg Scrambler informercial with stars in their eyes and rush to order the product before time ran out because “whisking scramble eggs with a fork was so egghausting…..”

But the power of As Seen On TV products never ceases to lose its grip on a nation that knowingly remains obsessed with junk. No modern infomercial shopper will actually ever tell you that they believe these products are top-notch. Or that they even deliver on the promises made on air. But hope is a powerful thing. And bringing on celebs to endorse products is a smart move. Getting 2 for the price of 1 is always great, and hey – there’s a money-back guarantee! Read more

Personal Branding: A Lesson You Could Learn From A 7-Eleven Store Owner

Each one of us is born different. With a different face, body, personality and way of thinking. The self-help and life coaching industry has become a 10 billion dollar empire today on the strength of just one messaging at its core: our uniqueness. And how we can – and should! – leverage that uniqueness to advantage in our day-to-day lives.

Marketing — which is basically a communication marketplace that’s not a whole lot different from the noisy bazaar of real life – has exactly the same messaging at its center, from which all social campaigns, media advertisements and other promotional drives emanate.

It’s called `branding’. Read more

Pop Goes The Interstitial: What’s Okay, What’s Not, After Google Has Pricked The Pop-Up Bubble

Most of you will agree that pop-ups – or interstitials, as they are stylishly called — cause a huge disruption in user experience. Especially the ones that, well, pop up as soon as users click onto a site and have no clue what the content is going to be like. In those first crucial stay-or-go moments, when they’re deciding if they will or will not bounce off, up comes the pop-up, asking them to subscribe to this random site’s weekly newsletter!

Then there is the treasure hunt that goes on to because X doesn’t mark the spot. Some genius marketer decided to hide the knock-off button. A pop-up takes over the screen with no visible X button to make the darn thing go away.

If a user is bouncing around like a crazy ball, looking for some specific information in a dozen different websites, imagine how quickly the annoyance builds up from having to slay a double dozen pop-ups to accomplish his/her mission. Read more

Do People Sharing Inspirational Quotes On Social Media Really Have Lower Levels Of Intelligence?

The massive social popularity of inspirational quotes has quite naturally attracted a lot of research on why people actually do it. While many delve into the psychological compulsions that drive the need to share inspirational/motivational slogans, others find interesting personality markers that propagate this sort of activity on social media. Let’s look at some of them: Read more

Death Of Twitter: Are We About To Lose The Bird?

Is 2017 really going to sound the death knell for Twitter? The social platform is more or less being written off by media watchers who think there isn’t much life left in the old tweety bird. In spite of currently hosting more than 300 million monthly active users, the little creature is languishing within the confines of its 140-character cage and the prognosis is not good.

Growth has stagnated. New users are confused by idea of having to précis their communication into short, pithy 2-liners. Vine – the short-form looping video app – has been shut down. It’s standalone live video streaming app Periscope is feeling the heat of Facebook Live’s presence in its playing field. 9% of Twitter’s global workforce has been terminated. Top management people have bailed out. The micro-blogging service, with its sullen resistance to change, is phasing itself into irrelevance and ceding ground to younger, livelier social platforms that are strongly focused on staying current and meaningful in this fickle Age of the Upgrade. Read more

3 Current Facebook Contest Ideas That Are Guaranteed To Profit Your Business

Running contests on Facebook is a surefire way of getting users excited. Every marketer knows that a call-to-participation with prizes to win can get people to willingly enter the sales funnel, subscribe to email lists, give `likes’ and engage with the brand in many different ways. The question is how much quantifiable ROI you’re getting from investing in such a promotion. And how to not host contests where people come only to take a shot at the prize. Here are 3 current Facebook contest ideas that will not leave you empty-handed at the end of it all. Your current fan base and your potential lead brigade will interact with the campaign — and you will get a solid return on the time, effort and money you spend. A winning proposition for everybody! Read more

9 Whimsical Ways To Say `Thank You’ To Your Customers

The ROI on thanking customers is embedded in the powerful impact of `word-of-mouth’ marketing for small to medium-sized businesses. As a more boutique entity, you can do something that the big corporates cannot do: reach out and make personal contact in fun, whimsical ways with your modest base of customers.

No small, thoughtful act of kindness goes unnoticed – or unshared — in these days of active social media reportage. Say `Thank You’ in interesting ways to as many loyal customers as you can afford, and then watch the rippling effect of this low-cost, high-impact gesture keep your social pages alive with likes and comments for days to come. Read more

6 Reasons Why Jamming Social Feeds Is Probably Killing Your Customer Leads

Over 2 million blog posts are being published on social feeds every single day. No matter what kind of content users want to consume, they are being blanket bombed by more material from within that niche than they can possibly digest.

Let’s look at this, using a simple real-life example that most of you will identify with. Assume you use the Whatsapp messaging platform and have, say, a dozen contacts in there that you exchange messages with. Now one particular person from that contact list – Peter – is sending you endless material in the form of jokes, pictures and life updates every single day. Stuff you don’t have time to read, or stuff you’re not particularly interested in.

But Peter is quite oblivious to your discomfort and keeps blowing up your phone with messages that he imagines you will like. What’s even worse, his notifications are popping up every time you’re trying to use your phone for something important, and you’re having to waste time deleting those notifications before you can make an urgent call or check Google map or send out a text in the hurry.

After days and weeks of this, how will you feel about Peter?

The relationship began with you willingly opting to receive messages from him. But now he’s overwhelming you with so much, your feelings towards Peter are turning sour. You’re tired of him and probably wish you didn’t know him.

The very same human reaction triggers in consumers’ minds when marketers overstep tolerance boundaries with their target audience:

>> Consumers stop evaluating the quality of their content because they’re sending out so much of it.

>> Consumers undervalue their brand.

>> Consumers think they are spam artists.

>> Consumers go to their competition.

If you’re investing a bulk of your time and budget on content marketing efforts and not seeing any visible engagement milestones, ask yourself if you’re killing your customer acquisition leads in any of these ways:

YOU’RE CAUSING ENGAGEMENT FATIGUE

What lies between aspiration and perspiration? A few thousand social media posts, blogs and e-newsletters. Fresh content is great, and consistent engagement is great too. Just know how much is too much. Don’t kill the novelty value of your brand by tiring customers with your constant presence in their media feeds.

Unless you’re Apple or Aeropostale, nobody wants to receive more messaging from you than their romantic partners.

YOUR CONTENT IS NOT AUDIENCE-CENTRIC

All that time and money you’re spending on marketing content to your consumer demography – but who is that content serving? To find out, do some legwork to see what your consumer demography really wants.

>> Use analytics tools to see which pieces of content are getting more engagement and then try to find a common thread running through proven audience preferences.

>> Look at the keywords your broad client base is using to find your landing pages in organic searches. And build more content around them.

>> Read comments and ask your audience what topics interest them. Make the interaction a worthwhile field study whenever you can.

>> There are so many tools these days – like Buzzsumo, EpicBeat and Feedly – that track post popularity on the internet. Check on them to see what areas your competition is successfully covering and jump on those bandwagons. Aim to give a better, more thorough experience.

>> Be cautious even if you’re targeting niche markets. The competition may not be as stiff, but over-posting can quickly lead to audience fatigue because – perversely – your marketing activities are more visible. With more visibility comes more responsibility if your intention is to convert leads.

YOUR SOCIAL FEEDS ARE ONLY ABOUT YOU

This seems to happen a lot with small and medium-sized businesses, where the chain of command can be less democratic, and marketers have to bow to the proprietor’s desire to tom-tom the heck out of the brand.

Talking up your brand is all very good, until you’ve completely lost sight of the fact that your readership doesn’t care as deeply for your brand as your proprietor does. In fact, they probably don’t care at all. To stand out from the competition and appear to be interesting, you have to tone down the hard-sell and aim to provide a more interactive, audience-facing marketing content to attract traffic and convert leads.

YOUR JUDGEMENT IS BLINKERED BY TOO MANY SEO `GUIDELINES’

If your H1 title is so carefully optimized that it’s losing its punch on account of a strong, long-tail keyword your SEO guy has just ferreted out, trust me, your audience will not be impressed. Please Google by all means, but don’t forget the people who have to click on the link to make your efforts worthwhile.

Stats prove that 80% of readers only read the headline. A strong, compelling title that attracts humans can garner 500% more pageviews. Don’t lose this advantage by choosing SEO over people. To be an effective marketer, you have to find a happy balance between the two.

YOU’RE TOO FOCUSED ON CTA

Is `Buy Now’ the sole goal of your content marketing strategy? If so, then you’re still not caught up with the current interactive climate where content marketing has become a big-picture strategy that’s all about establishing rapport and building relationships for the long haul. A successful marketer will even make the sales pitch seem incidental. The interaction will be so upbeat and spontaneous that customers will find themselves on the checkout page holding a virtual shopping cart, thinking the purchase was all their own idea.

YOUR MESSAGING IS NOT VISUALLY PLEASING

Gone are the days when people were happy to read dense blocks of text because there was nothing better to do. Now, for every paragraph they read on your page, they’re missing out on some fun social media experience. To keep them glued, therefore, you have to make your content a fun experience too. Prettify your presentation with attractive visual elements: infographics, high-quality header images, blurbs, illustrations, emojis, memes… whatever it takes to keep the readers scrolling.

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